![]() ![]() The app coach shows a sentence and prompts you to tap the microphone icon and say it. The coaching app, which enables people to set daily practice reminders, has a slick interface that makes learning easy and fun. The app uses AI and speech-recognition technology to help people practice English for professional and everyday situations. She said that having an accent can crush one’s confidence and that working on pronunciation is difficult without the aid of an expensive tutor. “It’s supposed to help people with accents.” While most language apps emphasize grammar, “we are very focused on pinpointing your pronunciation errors,” Van said. It offers bite-sized lessons intended to improve pronunciation with 10 minutes a day of practice. ![]() A Vietnamese immigrant, Van picked up English early and later went to Stanford University to earn an MBA in 2011, but still struggled with certain words, leading her to start ELSA.ĮLSA’s app is designed to be a personalized coach for practicing English, particularly for non-native speakers. Vu Van, ELSA’s co-founder and CEO, said English pronunciations plague many seeking careers. The three-year-old Silicon Valley startup offers an English-pronunciation app, dubbed ELSA Speak, that’s geared toward American English and available for Android and iOS devices. ELSA - which stands for English language speech assistant - aims to help with that. Tricky English pronunciations are a challenge for many immigrants to the U.S. ![]()
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