![]() ![]() Let’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Synchronize in-store offers with online promotions to increase the impact of your displays. If you’ve ever entered a store after seeing a huge “SALE” sign in its window, then you understand how effective this tactic can be. Leverage windows to let customers know about sales. You can use them to entice customers with products they’ll like and to highlight new arrivals, limited-edition products, or even holiday gifts. Window displays preview what’s inside your shop. It’s our way to draw in the customer-to get them to take a closer look so that they want to check out the store on the inside.” Highlight products “We painted a mural on the outside of the store that looks like we splashed paint splatter all over the building. also marketing for our brand and for our aesthetic,” Haddad says. “Window displays are a way to engage the community and the neighborhood. Plus, they’re a great way to show off your brand, according to Nicole Haddad, co-owner and Designer of Philadelphia-based sustainable fashion brand Lobo Mau. Research shows that window displays influence a person’s decision to enter a store, thereby increasing foot traffic. Increase foot traffic and brand awareness Window displays can help your store boost foot traffic and brand awareness, highlight products and promotions, and differentiate itself from the competition. How to create your window display in 8 steps.So, what’s the secret to turning heads and driving sales? This guide to window displays will reveal that and much more. In order for window displays to benefit brick-and-mortar retailers, Mujica says, “it’s important they have a very specific vision for the people they are pandering to.” With increasing competition from ecommerce, and the COVID-19 pandemic keeping shoppers at home, store windows are more valuable than ever. Joline Mujica, Head of Trends and Tours at WindowsWear The landscape is shifting people don’t shop in stores. Not only do attractive window displays help bring in customers, they also let you display new products, highlight promotions, enhance your brand image, and differentiate your store from the competition. The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale. According to NPD Group research, window displays influence purchases an average of 24% of the time. Your shop doesn’t have to be world famous or located in the middle of busy Manhattan to benefit from a well-designed store window. That’s nearly 1.7 million people each week! In New York City, 10,000 people pass the Macy’s window every hour. Brick-and-mortar retailers have just a few seconds to attract-and hold-a buyer’s eye with a window display. ![]()
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